Company Commitments to Call to Action on BMS Code Compliance


The Call to Action applies to all breastmilk substitutes (BMS) companies. All companies need to comply with the International Code of Marketing of Breast-milk Substitutes and its relevant, subsequent resolutions (the Code) to better ensure the health of women and children around the world.


Over 20 of the largest BMS companies and industry associations were directly contacted in June 2020 and invited to respond to the Call to Action for compliance with the International Code of Marketing of Breast-milk Substitutes:

  • Asahi Group Holdings - Response Received, Under Review

  • Ausnutria Dairy - Response Received, Under Review

  • China Feihe - Response Received, Under Review

  • Danone - Response Received, Under Review

  • Fonterra - Response Received, Under Review

  • FrieslandCampina - Response Received, Under Review

  • Health & Happiness (H&H) Group - Response Received, Under Review

  • HiPP GmbH & Co.  Vertrieb KG - Response Received, Under Review

  • Inner Mongolia  Yili Industrial Group​​

  • Kraft Heinz Company ​​- Response Received, Under Review

  • Lactalis - Response Received, Under Review


  • Meiji Group ​​- Response Received, Under Review

  • Mengniu Dairy 


  • Morinaga Milk - Response Received, Under Review

  • Nestlé S.A. - Response Received, Under Review

  • PepsiCo ​​- Response Received, Under Review


  • Progress JSC 

  • RB (Reckitt Benckiser Group) - Response Received, Under Review

  • Vinamilk - Response Received, Under Review

  • Waja Nutritionals (Nutrilatt) 

Initial responses to the Call to Action are requested by September 2020, followed by the submission of a detailed implementation roadmap by December 2020. The status of the responses will be updated on an ongoing basis.

Assessing the responses to the Call to Action

​Once a company submits its response, the Call to Action signatories and Access to Nutrition Index (ATNI) will review to assess its alignment with the Call to Action. Companies will be given the option of either:


  1. Having their response posted immediately while the signatories and ATNI review or

  2. Waiting for feedback from the signatories and ATNI and be given the opportunity to strengthen their response before it be made public. Upon resubmission, that response would be published.

Companies that choose to have their responses published before receiving feedback will still be able to revise their statements upon receiving feedback.


Upon finalization of each response, signatories and ATNI will share a brief assessment.


In accordance with the Call to Action, companies are then expected to submit detailed implementation roadmaps by December 2020. These roadmaps will be assessed by ATNI via a qualitative assessment.