Nineteen companies responded to the Call to Action
Resources
The resources below provide tools and information on achieving full compliance with the International Code of Marketing of Breast-milk Substitutes and all subsequent, relevant resolutions (the Code)
About the Call to Action
Download the Call to Action
Download the Call to Action Q&A
Download the letter to breastmilk substitutes (BMS) company CEOs, inviting them to respond to the Call to Action
Learn more about the signatories of the Call to Action:
About the Code
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Read the 1981 Code and all subsequent, relevant resolutions from the WHO: International Code of Marketing of Breast-Milk Substitutes
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Read the information note on follow-up formulas from WHO and UNICEF: Clarification on the classification of follow-up formulas for children 6-36 months as breastmilk substitutes
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Read frequently asked questions from the WHO: The international code of marketing of breast-milk substitutes: frequently asked questions on the roles and responsibilities of health workers
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Read the 2020 Status Report on the code from WHO, UNICEF, and IBFAN: Marketing of breast-milk substitutes: National implementation of the international code
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Access the advocacy brief from the Global Breastfeeding Collective, UNICEF, and WHO: Breastfeeding and the International Code of Marketing Breast-milk Substitutes
About Code Monitoring
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Access the NetCode toolkit: Monitoring the Marketing of Breastmilk Substitutes: Protocol for Ongoing Monitoring Systems – NetCode Toolkit
About Code Implementation
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Access implementation guidance from the World Health Organization (WHO): Guidance on Ending the Inappropriate Promotion of Foods for Infants and Young Children: Implementation Manual
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Read the model policy guidance developed by Access to Nutrition Initiative (ATNI) for breast-milk substitute manufacturers and distributors: Model Policy on the Marketing of Breast-milk Substitutes
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Read the latest BMS company Code compliance report from Access to Nutrition Initiative (ATNI): BMS Marketing Report Global Index 2021