Eight companies follow through on commitments (see Summary of Company Responses for details)
Resources
The resources below provide tools and information on achieving full compliance with the International Code of Marketing of Breast-milk Substitutes and all subsequent, relevant resolutions (the Code)
About the Call to Action
Download the Call to Action
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Download the Call to Action Q&A
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Download the letter to breastmilk substitutes (BMS) company CEOs, inviting them to respond to the Call to Action
Learn more about the signatories of the Call to Action:
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*The signatory FHI Solutions merged with FHI 360 Global Nutrition in 2023
About the Code
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Read the 1981 Code and all subsequent, relevant resolutions from the WHO: International Code of Marketing of Breast-Milk Substitutes
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Read the information note on follow-up formulas from WHO and UNICEF: Clarification on the classification of follow-up formulas for children 6-36 months as breastmilk substitutes
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Read frequently asked questions from the WHO: The international code of marketing of breast-milk substitutes: frequently asked questions on the roles and responsibilities of health workers
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Read the 2020 Status Report on the code from WHO, UNICEF, and IBFAN: Marketing of breast-milk substitutes: National implementation of the international code
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Access the advocacy brief from the Global Breastfeeding Collective, UNICEF, and WHO: Breastfeeding and the International Code of Marketing Breast-milk Substitutes
About Code Monitoring
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Access the NetCode toolkit: Monitoring the Marketing of Breastmilk Substitutes: Protocol for Ongoing Monitoring Systems – NetCode Toolkit
About Code Implementation
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Access implementation guidance from the World Health Organization (WHO): Guidance on Ending the Inappropriate Promotion of Foods for Infants and Young Children: Implementation Manual
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Read the model policy guidance developed by Access to Nutrition Initiative (ATNI) for breast-milk substitute manufacturers and distributors: Model Policy on the Marketing of Breast-milk Substitutes
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Read the latest BMS company Code compliance report from Access to Nutrition Initiative (ATNI): BMS Marketing Report Global Index 2021